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Ever Wonder How Those Big Gurus Make That Big Money Off Of
Google?
First, here’s a very brief outline
of exactly how AdSense works:
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You sign up for AdSense with
Google, and, if you are accepted, Google will
start placing ads on your web pages.
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If someone on your site sees an
ad and clicks on it they leave your site.
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Google charges the advertiser
for the click and shares this money with you.
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The Ads you get on your web
pages are relevant to your visitors - a process
that happens automatically.
The AdSense program is a lot more
complicated than outlined here but this gives you a
quick overview and even though AdSense has developed
massively since it was launched it remains easy to
use and it is a remarkably simple way of making
money with your website or even with your blog. You
don't need to be a sophisticated web marketer to
start earning money.
So how much money can you make
with AdSense?
The amount you can earn per click varies
enormously from a few cents to many dollars. Get
your AdSense participation right and you can make
several dollars a click!
The beauty of the system is that once you've set
it up, it just carries on making money for your
automatically and, as you'll see later on, you can
start very quickly without spending any money on a
website too if you haven't already got one.
AdSense is in effect an
affiliate program for Google’s AdWords ads:
instead of Google selling space on its search
results pages (see Sponsored Ads when you next do a
search), it sells space on your web pages for you.
So it is important to understand the AdWords
system (which in any case is an essential internet
skill) and not just because every single cent of the
money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only
ads that often appear on the right hand side or top
of Google’s search results page when you do a
search.
They are extraordinarily powerful - much more so
than you’d think at first sight - for 4 reasons.
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They are 100% targeted:
the advertiser chooses which keywords have
to be entered before their ad is shown. This
means that you can make your ad appear only
in front of people actively looking for
information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that
they show up only when someone enters
"Binoculars" into Google’s search box. You
can also restrict your ad coverage to
specific countries or even cities so you can
focus your advertising budget geographically
too. |
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If you wanted, you could
decide only to advertise your binoculars to people
living in Western Samoa even if you lived in
Montana!
You only pay for click throughs.
If no one clicks on your ad you don’t pay anything.
The
amount you pay depends on 2 factors.
The amount you bid for the keyword that triggered
the display of your ad, and the success your ad has
in attracting clicks.
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The more you bid for a keyword to trigger the
display of your ad, the higher it will rank on
the page when that keyword is entered by
someone.
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The more your ad attracts clicks, the higher it
will rank on the page too. (What this system
does is move popular ads to the top of the page
and thus it automatically makes sure that people
tend to see the ads that they find most
interesting.)
Google also gives advertisers
incredibly detailed near real-time campaign data so
you can monitor and adjust your ads without wasting
much money. Small changes in your ad, including
Capitalising the first letter of some words, can
have a Big Impact on your click through rates which
can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program
and extended it to provide ads on other sites like
yours and mine and called this service "AdSense". That's
all.
An AdWords ad on your site is an
AdSense ad. It was designed by an AdWords advertiser
(of whom there are many hundreds of thousands if not
millions now) and these advertisers bid to get their
ads on sites around the internet.
Key distinction
However, AdSense differs from
AdWords in that Google, instead of looking at the
search terms entered into its search box to
determine what ads to show, looks instead at what
keywords you have on your site.
Example
If you have a page on your site
all about viral marketing, AdSense technology determines
that it would be an appropriate place to post
AdWords ads about viral marketing and related
products.
This technology is called "content-targeting" and it
is entirely automatic which means that once you've
started to use AdSense you don't need to worry about
getting the right sort of ads on your site - Google
does this for you.
How you make money with AdSense
We’ve been over the basic
money-making process: people click on ads on your
site and Google shares the income with you.
Maximizing your income is much harder and it raises
what I call the content dilemma.
So that's the background to
AdSense.
Well No Need To Wonder Any More Because I Have The Package
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Each
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All you have to do is insert your
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